BP8: IQM Model Capitalisation

From the results of the SHIFT project (MED Programme) it is possible to develop an Integrated Quality Management model for fragile coastal areas with the aim of spurring the tourist industry to invest in more sustainable management models. This model must pursue economic performance, as well as environmental performance and socio-cultural performance. In must be borne in mind that environmental resources are the Mediterranean’s main asset and a powerful lever for the development of tourism, a key sector of the local economy.

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